Cookie Policy
This page lists every cookie and similar technology (local storage) that can be set on bigwolfbusiness.com, grouped by category. Analytics and Marketing cookies are only set after you consent via the cookie banner.
Last updated: Privacy Policy
Necessary cookies
These cookies are required for the site to function and cannot be turned off. They store your cookie choice, your theme and the opt-out signal for Contentsquare. Legal basis: Art. 6(1)(f) GDPR.
| Name | Provider | Purpose | Retention |
|---|---|---|---|
| bwb-consent | bigwolfbusiness.com | Stores your cookie consent (local storage). | persistent |
| bwb-theme | bigwolfbusiness.com | Stores your theme preference (light/dark, local storage). | persistent |
| _cs_optout | Contentsquare | Stores your opt-out from Contentsquare tracking. | 5 years |
| _cs_c | Contentsquare | Stores the consent state for Contentsquare tracking. | 13 months |
Analytics cookies
These cookies are only set if you consent to the "Analytics" category. They allow Contentsquare to capture anonymous usage data (clicks, scrolls, session recordings) so we can improve the site. Input fields and personal data are masked before recording. Legal basis: Art. 6(1)(a) GDPR + § 25(1) TTDSG.
| Name | Provider | Purpose | Retention |
|---|---|---|---|
| _cs_id | Contentsquare | Anonymous Contentsquare visitor identifier. | 13 months |
| _cs_s | Contentsquare | Identifies the current Contentsquare session. | 30 minutes |
| _cs_ex | Contentsquare | Stores the assigned variant in A/B tests. | session |
Marketing cookies
These cookies are only set if you consent to the "Marketing" category. They are used for ad performance measurement (e.g. Google Ads, Meta Ads) and remarketing. Legal basis: Art. 6(1)(a) GDPR + § 25(1) TTDSG.
| Name | Provider | Purpose | Retention |
|---|---|---|---|
| _cs_mk | Contentsquare | Optional Contentsquare marketing attribution (only if enabled). | 13 months |
| _ga / _ga_* | Google (via GTM) | Distinguishes users and sessions for Google Analytics (if enabled in GTM). | 24 months |
| _gcl_au | Google Ads (via GTM) | Stores Google Ads click identifiers for conversion measurement. | 90 days |
| _fbp | Meta (via GTM) | Identifies the browser for Meta ads and conversions. | 90 days |
Note on marketing cookies: which tags are actually live in Google Tag Manager depends on the campaigns currently running. The list above covers the cookies typically used; this page will be updated as additional tags go live permanently.