Golden Angel
Snow removal company from Calgary: website, Google Ads and SEO. 390 clicks from Google Search in 28 days (Sep 6 – Oct 3, 2026), against 147 in the 28 days before. Source: Google Search Console.
Verified figures
The Challenge
Snow removal is seasonal: if you are not visible when the first snow falls, the winter contracts are gone. Golden Angel needed a website that explains its plans clearly before the season, and ads that run exactly when customers search.
Our Solution
We rebuilt the website with clear monthly plans and a short inquiry form, set up Google Ads campaigns for Calgary and expanded the pages for Google Search. Every inquiry is counted with conversion tracking.
The Outcome
In the 28 days from Sep 6 to Oct 3, 2026 the website received 390 clicks from Google Search, against 147 in the 28 days before. The figures come from Google Search Console. The company stands at 4.7 on Google from 100+ reviews (as of 5 Oct 2026).
Starting point
Golden Angel offers snow removal for residential and commercial customers in Calgary. The business is decided in the few weeks before the first snow, when customers sign their contracts for the whole winter.
What we did
- Website: a new site with clearly named monthly plans and prices, so visitors understand right away what they get.
- Inquiry form: kept short, fillable on a phone in under a minute.
- Google Ads: search campaigns for snow removal in Calgary, timed to the start of the season.
- SEO: further pages for the individual services, so the site is found without ads as well.
- Measurement: conversion tracking for every submitted inquiry, plus monthly figures from Google Search Console.
Result
From Sep 6 to Oct 3, 2026 (28 days) the website received 390 clicks from Google Search. In the 28 days before it was 147. Source: Google Search Console, pulled on 5 October 2026. These are clicks from unpaid search, not inquiries. Snow removal is seasonal, so part of the increase comes from winter approaching.
Golden Angel stands at 4.7 on Google from 100+ reviews (as of 5 Oct 2026). The company earned those reviews with its own work.
“We worked with Big Wolf Business to improve our company’s website and online presence, and the results have been really positive.” (Golden Angel, Google review)
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